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2000 Choice International (Group) was established in 2000, Guangzhou focusing on international operations of proprietary brands, providing the most valuable brand Products and services to global customers. Today By adhering to the tenet of "Internationalization, Branding, and Professionalization "Choice has successfully developed into a multinational enterprise after decades of years efforts. Its business spreads throughout more than 80 countries and regions, and it runs the world`s best-selling brands TAJ (lighter), LONTOR (LED Lighting series), LONCELL ( Battery), and LANTOS (Sweet series). With the continuous accumulation experience of brand planning, creative design, continuous innovation, professional after-sales service, choice international is becoming an excellent international brand operator, providing high quality service to the domestic and foreign partners.